Dividing the Total Cost by the Number of GRPs Produces

question 68

Multiple Choice

Dividing the total cost by the number of GRPs produces the _____.

• A) cost-per-thousand 
• B) cost per rating point 
• C) net cost 
• D) gross cost 
• E) effective cost

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Definitions:

Intercostals

Muscles located between the ribs that assist with the breathing process by facilitating the expansion and contraction of the chest cavity.

Diaphragm

A large, dome-shaped muscle located below the lungs that contracts and relaxes to aid in breathing by changing the volume of the thoracic cavity.

Scalenes

A group of three muscles in the neck that assist in breathing and movement of the cervical spine.

Transverses Thoracis

A thin muscle found within the front wall of the chest, part of the internal thoracic wall muscles, contributing to the movement of the thoracic cage.