Define the Terms Reach and Frequency,and Explain Why an Advertiser

question 67

Essay

Define the terms reach and frequency,and explain why an advertiser would be interested in maximizing reach at the expense of frequency.

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Definitions:

Consumers

Consumers are individuals or groups that use goods and services generated within the economy to satisfy their personal needs and desires.

Jointly Owned

Pertains to a property or asset that is owned by two or more parties, with rights and responsibilities shared among them.

Mutual Benefit

A situation or transaction that is advantageous to all parties involved.

Cooperative

Association of businesses or people jointly owned and operated by members for mutual benefit.