The Percentage of a Target Audience That Is Exposed,at Least

question 100

True/False

The percentage of a target audience that is exposed,at least once,during a specified time frame to the vehicles in which an advertising message is inserted represents reach.

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Definitions:

Gas Prices

The cost per unit of gasoline, often influenced by factors such as crude oil prices, taxes, supply, and demand.

Fewer Problems

A situation or condition characterized by a reduced number of difficulties, issues, or challenges.

Discretionary Income

The amount of an individual's income left for spending, investing, or saving after taxes and personal necessities have been paid.

Standard Of Living

The level of wealth, comfort, material goods, and necessities available to a certain socioeconomic class or geographic area.