_____ Reach Is Based on the Idea That an Advertising

question 101

Multiple Choice

_____ reach is based on the idea that an advertising schedule is effective only if it does not reach members of the target audience too few or too many times.

• A) Effective 
• B) Practical 
• C) Balanced 
• D) Exact 
• E) Exposed

---

Definitions:

Fluid Intelligence

The ability to think abstractly, reason, identify patterns, and solve problems quickly in novel situations.

Crystallized Intelligence

A form of intelligence that involves the ability to use skills, knowledge, and experience, and tends to increase with age.

State Capitals

The cities designated as the administrative centers for the governments of the states within a country.

Abstract Reasoning

The capacity to examine data, identify trends and connections, and address issues in a sophisticated, conceptual manner.