A Basic Premise of Frequency Value Planning States That _____

question 84

Multiple Choice

A basic premise of frequency value planning states that _____.

• A) advertisers should select a media schedule that generates the most exposure value per gross rating point 
• B) a minimum of three exposures to an advertisement is necessary to achieve optimal effectiveness 
• C) a minimum of three different media should be used to achieve optimal effectiveness 
• D) the flighting media schedule is more effective than the other types of scheduling 
• E) humorous messages are the most effective type of message

---

Definitions:

Nodular Lesions

Small, rounded masses or lumps of abnormal tissue, often found in organs or the skin, which can be benign or malignant.

Pulmonary Fibrosis

A lung disease that occurs when lung tissue becomes damaged and scarred, causing severe breathing difficulties and reduced oxygen supply to the bloodstream.

Asbestosis

A lung disease resulting from the inhalation of asbestos particles, causing scarring of lung tissue.

Common Cold

A viral infectious disease of the upper respiratory tract that primarily affects the nose, throat, sinuses, and larynx, leading to symptoms like coughing and sneezing.