Physiological Measures Such as Galvanic Skin Response and Pupil Dilation

question 72

True/False

Physiological measures such as galvanic skin response and pupil dilation are used to assess physiological arousal activated by advertisements.

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Definitions:

Smooth Muscle

Involuntary, non-striated muscle found within the walls of organs and structures such as the esophagus, stomach, intestines, bronchi, uterus, urethra, bladder, and blood vessels.

Goblet Cells

Specialized epithelial cells found in the respiratory and intestinal tracts, known for their role in producing and secreting mucus.

Cartilage

A firm, flexible type of connective tissue found in various parts of the body, including the joints, ear, nose, and windpipe.

Ciliated

Ciliated refers to cells that have fine hair-like structures called cilia on their surface, which are involved in movement or the transport of materials over the cell surface.