Who Originally Devised a Procedure to Measure Consumers' Emotional Reactions

question 62

Multiple Choice

Who originally devised a procedure to measure consumers' emotional reactions to ads by using photos to reflect different emotions? 

• A) BBDO Worldwide ad agency 
• B) Affectiva 
• C) IPSOS ASI 
• D) Nielsen Catalina Solutions 
• E) nViso

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Definitions:

Composite Creature

A mythical being that is made up from parts of different animals or humans, often found in various cultures' mythologies and art.

Foreshortening

The use of perspective to represent in art the apparent visual contraction of an object that extends back in space at an angle to the perpendicular plane of sight.

Linear Perspective

See perspective.

Venus Of Willendorf

A prehistoric statuette discovered in Austria, dating back to about 28,000 BCE, representing a female figure and thought to be related to fertility practices or goddess worship.