Which of the Following Is NOT One of the PACT

question 66

Multiple Choice

Which of the following is NOT one of the PACT principles regarding advertising copy testing? 

• A) A good copy testing system is one that requires agreement about how the results will be used in advance of each specific test. 
• B) A good copy testing system provides multiple measurements. 
• C) A good copy testing system is based on a model of sales or market share. 
• D) A good copy testing system should test alternative executions in the same degree of finish. 
• E) A good copy testing system is one that can demonstrate reliability and validity.

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Definitions:

Mortgage Loan

A loan secured by the collateral of some specified real estate property, which the borrower is obliged to pay back with a predetermined set of payments.

Default

Failure to fulfill a legal obligation or agreement, typically in the context of a loan or contractual payment.

Down Payment

An initial payment made when something is bought on credit, representing a portion of the purchase price.

Purchase Price

The amount of money paid or to be paid by the buyer to acquire ownership of a product or property.