Which of the Following Is NOT a Criticism of Recall

question 24

Multiple Choice

Which of the following is NOT a criticism of recall as a measure of advertising effectiveness? 

• A) Recall simply measures whether an ad is received but not whether the message is accepted. 
• B) Measures of recall are biased in favor of younger consumers. 
• C) Day-after recall (DAR) testing significantly overstates the memorability of commercials that employ emotional or feeling-oriented themes. 
• D) Recall scores generated by advertisements are not predictive of sales performance. 
• E) All of these are criticisms.

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Definitions:

Financial Risk

The possibility of losing money on an investment or business venture, including the risk of losing some or all of the original investment.

Financial Leverage

The use of borrowed funds to increase the potential return of an investment, amplifying both potential gains and losses.

Net Income

The total earnings of a company after subtracting all expenses from revenue, including taxes and interest.

Debt Financing

A method of raising capital through the sale of bonds, bills, or notes to individual and/or institutional investors, in return for lending the company money.