The _____ Indirectly Assesses the Degree of Emotional Response to an Advertisement

question 80

Multiple Choice

The _____ indirectly assesses the degree of emotional response to an advertisement by measuring minute amounts of perspiration.

• A) TRACE Method 
• B) Emotional Measurement System 
• C) tachistoscope 
• D) pupillometer 
• E) galvanometer

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Definitions:

Supply Of Services

The action of providing services to consumers or businesses, which can involve physical labor or intellectual tasks.

Profit Recognition

The accounting process of recording revenue when it is earned and realizable, in accordance with the principle of revenue recognition.

Joint Operation

A business activity shared between two or more entities where they work together on a project but do not form a new entity.

Service Revenue

Income earned from rendering services as opposed to income from selling goods.