In What Type of Alternative Advertising Medium Can a Message

question 77

Multiple Choice

In what type of alternative advertising medium can a message of 25 to 30 letters cost between $25,000 and $30,000? 

• A) restroom space 
• B) human body 
• C) fruit labels 
• D) skywriting 
• E) street sweepers

---

Definitions:

Independent Variable

In experimental research, the factor that is altered by the scientist to observe how it affects a dependent variable.

Dependent Variable

A variable in an experiment that is expected to change in response to manipulations of the independent variable.

Regression Toward the Mean

The phenomenon that extreme scores or outcomes are likely to be followed by less extreme ones, moving closer to the average.

Graduate Record Exam

A standardized test that is an admissions requirement for many graduate schools in the United States and other countries.