Which of the Following Is NOT an Advantage of the In-Home

question 5

Multiple Choice

Which of the following is NOT an advantage of the in-home videotape methodology used in the Next*TV method? 

• A) In-home exposure makes it possible to measure advertising effectiveness in a natural environment. 
• B) By embedding test advertisements in actual programming content along with other advertisements, it is possible to assess the ability of TV commercials to break through the clutter, gain the viewer's attention, and influence message recallability and persuadability. 
• C) Be measuring recall one day after exposure, it can be determined how well tested commercials are remembered after this delay period. 
• D) The videotape technology allows the use of representative national sampling. 
• E) By providing a standardized measure of persuasion, national norms can be determined.