A Conclusion Drawn from ARS Testing of Various Commercials for a Campbell's

question 45

Multiple Choice

A conclusion drawn from ARS testing of various commercials for a Campbell's Soup Company brand (assumed to be Prego) about the functioning and effectiveness of advertising states that _____.

• A) ad weight is positively related to sales regardless of the advertising content 
• B) ad copy does not have to be distinctive 
• C) the selling power of advertising wears out over time 
• D) rational appeals are more effective than emotional appeals 
• E) television ads are more effective than radio ads

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Definitions:

Talcott Parsons

An American sociologist known for his contributions to the field of sociology, including the development of the action theory and the system theory.

Robert K. Merton

An American sociologist known for developing theories such as the self-fulfilling prophecy, strain theory, and the roles of social structure in scientific knowledge.

Systems Theory

An interdisciplinary theory about the nature of complex systems in nature, society, and science, which suggests that entities can be understood as cohesive wholes.

Structural-Functionalism

From a sociological standpoint, this perspective considers society as a sophisticated entity where its elements are interconnected, working collectively to ensure cohesion and balance.