A Copy Test That Yields Consistent Results Each Time an Advertisement

question 10

Multiple Choice

A copy test that yields consistent results each time an advertisement is tested is said to be ______.

• A) contextual 
• B) reliable 
• C) biased 
• D) valid 
• E) selective

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Definitions:

Computer-Related Industries

Sectors of the economy that involve the development, manufacturing, or provision of computer hardware, software, and related services.

Status Symbols

Objects or signs that signify the social status, wealth, or prestige of the individual possessing or displaying them.

Reallocation Spending

the process of shifting funds from one category of expenses to another, typically in response to changing priorities or circumstances.

Low-Income Consumer

Consumers with limited financial resources, influencing their purchasing behavior and product choices.