Who Formulated the PACT Principles to Remedy the Problem of Mediocre

question 32

Multiple Choice

Who formulated the PACT principles to remedy the problem of mediocre or flawed advertising research? 

• A) advertisers 
• B) advertising agencies 
• C) media groups 
• D) government 
• E) consumer groups

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Definitions:

Arousal

A condition of being alert and responsive to sensory inputs, both physically and mentally.

Altered States

Mental states induced by various methods, such as meditation, drugs, or hypnosis, that differ significantly from the normal waking consciousness.

Conscious Experiences

The awareness of one’s own internal states, thoughts, and surroundings.

Consciousness

The condition of being conscious and capable of contemplating one's own being, feelings, ideas, environment, and life events.