Message Research Has Historically Focused Excessively on the _____ Aspect

question 14

Multiple Choice

Message research has historically focused excessively on the _____ aspect of human behavior and given insufficient attention to _____ aspects.

• A) hedonic; functional 
• B) central; peripheral 
• C) rational; emotional 
• D) motivational; perceptual 
• E) personality; situational

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Definitions:

International Treaty

An agreement under international law entered into by countries in written form and governed by international law.

Lanham Act

U.S. federal legislation that provides protection against trademark infringement, dilution, and false advertising.

Federal Registration

The process of formally recording something, such as a property claim or trademark, with a federal agency to receive protection under national laws.

Federal Courts

Courts established by the federal government of a country that deal with issues concerning the constitution and federal laws.