Which Form of Message Research Is Concerned with Measuring the Effects

question 94

Multiple Choice

Which form of message research is concerned with measuring the effects an advertisement may have or has had? 

• A) secondary 
• B) qualitative 
• C) quantitative 
• D) valid 
• E) reliable

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Definitions:

NUIs

Natural User Interfaces (NUIs) are user interfaces that aim to interact with the user in a natural way, using gestures, voice, touch, and other human actions as input.

Gesture-Control Interfaces

Interaction systems that interpret human gestures via devices such as motion sensors or cameras to input commands to a computer or machine.

Speech-Recognition Software

Software designed to recognize and interpret human speech, allowing verbal command input or transcription of spoken words to text.

Systems Software

A type of computer software designed to provide a platform for other software applications to run.