Which of the Following Is NOT a Reason That Accounts

question 41

Multiple Choice

Which of the following is NOT a reason that accounts for why many retailers resist manufacturers' EDLP pricing initiatives? 

• A) EDLP pricing takes some of the excitement out of retailing. 
• B) Some retailers that established distribution infrastructures necessary to practice forward buying have resisted EDLP. 
• C) There is some evidence that EDLP pricing benefits the manufacturers that price their products in this fashion more than it does the retailers that pay EDLP rather than high-low prices. 
• D) a and b only 
• E) a, b, and c

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Definitions:

Marginal Revenue

The supplementary earnings obtained by selling an extra unit of a product or service.

Prices

The charge for acquiring a specific good or service.

Marginal Revenue

The revenue boost a firm experiences from the sale of an additional unit of a product or service.

Burritos

A Mexican dish consisting of a wheat flour tortilla rolled or folded around a filling, typically including beans, cheese, meat, and rice.