Which Type of Consumer-Oriented Promotion Would You Use If the Objective

question 33

Multiple Choice

Which type of consumer-oriented promotion would you use if the objective was to reinforce the brand's image,even though it meant delivering a delayed reward? 

• A) sampling 
• B) scanner-delivered coupons 
• C) continuity programs 
• D) sweepstakes and contests 
• E) games

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Definitions:

Complementary Resources

Resources used together in production that increase each other's effectiveness.

Fixed Proportions

A production condition where inputs must be combined in strict, unchanging ratios to produce output.

Substitution Effect

The change in the quantity demanded of a good resulting from a change in its price, making it more or less expensive relative to other goods.

Output Effect

The change in total output resulting from a change in the quantity of an input, other factors being held constant.