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Buick Ran a Contest That Provided Entrants with the Opportunity

question 77

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Buick ran a contest that provided entrants with the opportunity to win a new Buick Lucerne.The ultimate purpose of the contest was to encourage people to visit Buick dealerships.Of the more than 500,000 entrants to the contest,3,000 agreed to take a test drive.This promotion generated a large number of potential Buick purchasers and also contributed to Buick's large and expanding _____.

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Definitions:

Cortex to Hippocampus

Describes the neural pathway or connection between the cortex, the outer layer of the brain involved in complex functions, and the hippocampus, a region critical for memory formation.

Perirhinal Cortex

A region of the brain associated with memory and recognition of familiar objects.

Entorhinal Cortex

A cortex located in the medial temporal lobe that functions as a hub in a widespread network for memory, navigation, and the perception of time.

Orbitofrontal Cortex

The part of the frontal lobe situated above the orbits or eye sockets, involved in decision making and processing of rewards and punishments.

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