_____ Refers to Two or More Brands from the Same

question 63

Multiple Choice

_____ refers to two or more brands from the same company promoted in a single promotional effort.

• A) Intracompany tie-in 
• B) Intercompany tie-in 
• C) Intracompany overlay 
• D) Intercompany overlay 
• E) In-house promotion

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Definitions:

Social Media

Platforms and technologies that enable users to create, share content, and participate in social networking.

Cyberbullying

The use of electronic media (web pages, social networking sites, e-mail, Twitter, cell phones) to tease, harass, threaten, or humiliate someone.

Identity Theft

The fraudulent acquisition and use of a person's private identifying information, often for financial gain.

Cybercrime

Crimes committed via the Internet, including identity theft, embezzlement, fraud, sexual predation, and financial scams.