Which of the Following Is NOT a Factor Accounting for the Shift

question 133

Multiple Choice

Which of the following is NOT a factor accounting for the shift from consumer advertising to promotion? 

• A) retailers have more power over manufacturers 
• B) reduced brand loyalty 
• C) reduced brand parity and price sensitivity 
• D) short-term orientation and corporate reward structures 
• E) consumer responsiveness

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Definitions:

Phillips Curve

Curve showing inverse relationship between the unemployment rate and the rate of inflation.

Laffer Curve

Shows that at very high tax rates, very few people will work and pay taxes; therefore government revenue will rise as tax rates are lowered.

General Price Level

indicates the average of the current prices of all goods and services in the economy at a specific time.

Money Supply

The aggregate of all funds accessible in an economy, counting cash, coins, and checking and savings account balances, at a certain time.