One of the Best Ways to Ignite Explosive Self-Generating Demand

question 29

True/False

One of the best ways to ignite explosive self-generating demand for a new product is to get it into the hands of a celebrity.

---

Definitions:

Macro-Objective Level

Analysis or perspective focused on large-scale structures and processes, treating them as objective realities that influence social behaviors and institutions.

George Ritzer

A sociologist from America recognized for his contributions to the study of consumer culture, global dynamics, and the process he describes as the McDonaldization of society.

Macroscopic Capitalism

A perspective on capitalism that examines its broad-scale economic patterns, structures, and systemic impacts on society.

Microscopic Alienation

The sense of estrangement or disconnection experienced at a personal or individual level, often in relation to work or societal norms.