Negative Attitudes Toward CRM Are Due Largely to Consumers' Cynicism

question 115

Multiple Choice

Negative attitudes toward CRM are due largely to consumers' cynicism about the sponsoring firm's _____.

• A) charging a higher price for the product 
• B) unloading lower-quality products on the market 
• C) self-serving motive 
• D) taking advantage of consumers' generosity 
• E) using this marketing as a means to offset high advertising costs

Understand the global and societal levels of inequality.

Discern the historical and structural distinctions between classes, castes, and other forms of social organization.

Grasp Marx and Weber’s concepts about social classes and inequalities.

Recognize the theoretical underpinnings of social stratification theories, including functionalist and conflict perspectives.