There Are Two Factors That Determine Whether Information or Emotion

question 51

Multiple Choice

There are two factors that determine whether information or emotion is emphasized in a brand's package.They are _____.

• A) nature of the product category and consumer behavior 
• B) competitive strategy and market share 
• C) profit goals and target market characteristics 
• D) stage in the product life cycle and rate of diffusion 
• E) other marcom tools being used and target market adopter category

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Definitions:

Resource Prices

The cost of inputs used in the production of goods and services, such as labor, raw materials, and capital.

Market System

An economic system relying on market forces to allocate resources and to determine and regulate prices for goods and services.

What Will Be Produced

A fundamental economic question that addresses the kinds of goods and services to be made available in an economy, determined by factors such as resources, technology, and consumer preferences.

Consumer Sovereignty

The idea that what consumers want influences the goods and services produced in an economy.