Slogans on Packages Are Best Used When _____

question 52

Multiple Choice

Slogans on packages are best used when _____.

• A) the other primary marcom tool that is being used is personal selling 
• B) trial purchase has already been generated through sales promotion 
• C) the manufacturer is using a push strategy 
• D) the brand is in the introductory stage of the product life cycle 
• E) a strong association has been built between the brand and the slogan through the use of advertising

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Definitions:

Customer Personality Styles

The classification of customer behaviors and preferences that influence their purchasing decisions.

Side Effects

Unintended consequences or reactions caused by the use of a product, action, or medical treatment.

Buying Decision

The process by which a consumer or business evaluates and chooses to purchase a product or service.

Correct Buying Decision

An informed and well-considered decision made by a buyer that optimally fulfills their needs, preferences, and budget.