Judy Tells a POPAI Interviewer That She Intends to Purchase

question 64

Multiple Choice

Judy tells a POPAI interviewer that she intends to purchase DelMonte spinach,and in fact she does purchase this item.This case would be classified in the Consumer Buying Habits Study as a(n) _____.

• A) specifically planned purchase 
• B) generally planned purchase 
• C) substitute purchase 
• D) unplanned purchase 
• E) rational purchase

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Definitions:

Standard Micrometer

A precision measuring instrument used to measure small distances, thicknesses, or diameters with high accuracy, typically in machining and engineering.

Thimble Rotations

The turning movement of a thimble, often in reference to micrometers or other precision instruments, for fine adjustments or measurements.

Spindle Move

The action or ability of a spindle (a rotating axis of the machine, which often holds the workpiece) to move or be positioned within a machine.

Knife Blade

A thin, sharp-edged instrument typically used for cutting or as a tool, made of metal or other hard materials.