Which of the Following Is NOT a Reason Why POP

question 127

Multiple Choice

Which of the following is NOT a reason why POP materials go unused by retailers? 

• A) does not satisfy the retailer's needs 
• B) too difficult to set up 
• C) too small 
• D) only serves to transfer sales from one brand to another but does not increase the retailer's overall sales and profit for the product category 
• E) not well-constructed

---

Definitions:

Direct Combination Costs

Expenses directly associated with merging or acquiring another company, such as legal fees and consultancy charges.

Voting Common Stock

Shares in a corporation that grant the holder the right to vote on corporate matters, typically relating to the election of the board of directors.