The Notion Underlying Good Packaging Is Gestalt,which Refers to the _____

question 66

Multiple Choice

The notion underlying good packaging is gestalt,which refers to the _____.

• A) notion that people react to the unified whole, not to the individual parts, of the package 
• B) empty-vessel philosophy 
• C) VIEW model 
• D) degree of workability 
• E) implied meaning of information on the package

---

Definitions:

Behavioral

Pertaining to how a person or animal behaves or responds to both outside and inside triggers.

Mental Processes

The internal, covert activities of the mind, such as thinking, feeling, and decision-making.

Behaviorism

A theory of learning which states that all behaviors are acquired through conditioning.

Watson

John B. Watson, a psychologist from America, founded the behaviorism school of psychology, which focuses on observing and studying behavior.