Which Step in the Package Design Process Seeks to Feature

question 90

Multiple Choice

Which step in the package design process seeks to feature benefits that are most important to consumers? 

• A) determine communication priorities 
• B) conduct a product category analysis 
• C) identify salient brand attributes 
• D) specify brand-positioning objectives 
• E) perform a competitive analysis

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Definitions:

Cognitive-behavioral Therapy

A therapeutic approach that addresses maladaptive behaviors and thoughts through systematic procedures, aiming to change patterns of thinking or behavior that underlie people's difficulties.

Psychoanalysis

A therapeutic approach that explores unconscious conflicts and desires, originally developed by Sigmund Freud.

Contextual Therapies

Refers to a range of therapeutic approaches that consider the context or environment in which a person lives and how it impacts their mental health.

IPT Label

Refers to the categorization or identification of Interpersonal Therapy within therapeutic models.