An Effective On-Premise Sign Should Perform Which Function

question 35

Multiple Choice

An effective on-premise sign should perform which function? 

• A) attract new customers 
• B) set limits for customers 
• C) identify the location 
• D) provide information for retailers 
• E) list competitors

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Definitions:

Standard Speech

A speech style characterized by diverse vocabulary, proper pronunciation, correct grammar, and abstract content. The use of this style is associated with high status and power.

Diverse Vocabulary

The range and variety of words an individual knows and uses, reflecting their language proficiency and ability to communicate effectively.

Linguistic Intergroup Bias

Subtle and systematic differences in the language we use to describe events as a function of our group membership and the group to which the actor or target belongs.

Sociolinguistic Competence

Knowledge of the implicit rules for generating socially appropriate sentences that make sense because they fit the listeners’ social knowledge.