POP's Most Basic Communications Function Is _____

question 59

Multiple Choice

POP's most basic communications function is _____.

• A) informing consumers 
• B) reminding consumers 
• C) encouraging consumers 
• D) merchandising products 
• E) encouraging brand switching among consumers

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Definitions:

Equilibrium

A state of balance in a market system where supply equals demand, and there is no tendency for change.

Economic Profits

The difference between total revenues and total costs, including both explicit and implicit costs, reflecting the excess return over the firm's opportunity costs.

Demand Curve

A graph showing how the quantity demanded of a good or service varies with its price.

Elastic

A characteristic of a good or service where its demand or supply changes significantly when its price changes.