Julie Tells a POPAI Interviewer That She Intends to Purchase

question 134

Multiple Choice

Julie tells a POPAI interviewer that she intends to purchase yogurt but does not specify a particular brand.She purchased Yoplait yogurt.This case would be classified in the Consumer Buying Habits Study as a(n) _____.

• A) specifically planned purchase 
• B) generally planned purchase 
• C) substitute purchase 
• D) unplanned purchase 
• E) impulse purchase

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Definitions:

Cash Sales

Transactions where payment for goods or services is made immediately in cash or via electronic means rather than on credit.

Time Value

The concept that money available today is worth more than the same amount in the future due to its potential earning capacity, often used in evaluating investment opportunities.

Inventory Control

The process of managing inventory levels, orders, sales, and deliveries to ensure the right quantity of stock is available at the right time.

Sales Rise

An increase in the amount of products or services sold by a business within a specific period.