Which of the Following Statements Is TRUE About the Consumer

question 43

Multiple Choice

Which of the following statements is TRUE about the consumer decision process?

• A) Behavioral economics suggests that consumer behavior follows a completely rational process.
• B) Cognitive dissonance refers to the delivery of marketing messages to people who are not aware that they are being marketed to.
• C) Companies, government agencies, and other organizations that buy goods and services are a part of the consumer market.
• D) Many consumers tend to believe that "you are what you buy," so they make or avoid choices that support their desired self-images.
• E) Aspirational reference groups are those to which consumers actually belong, such as families, networks of friends, clubs, and work groups.

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Definitions:

Direct Quote

A verbatim excerpt from a text or speech used to support or illustrate a point.

Causation

The relationship between cause and effect, where one event is understood to be the direct result of another.

Correlations

The measure of a relationship between two variables or sets of data.

Subsets

Portions or smaller groups that are part of a larger set or group.