When You Segment a Market Using Psychographics,you Subdivide Your Customers

question 39

Multiple Choice

When you segment a market using psychographics,you subdivide your customers according to characteristics such as their ________.

• A) gender
• B) ethnic group
• C) self-concept
• D) counties
• E) occupation

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Definitions:

Photographic Memory

A rare ability to recall images, sounds, or objects in great detail after only a few instances of exposure, without using mnemonics.

Classical Conditioning

A type of learning in which we link two or more stimuli; as a result, to illustrate with Pavlov’s classic experiment, the first stimulus (a tone) comes to elicit behavior (drooling) in anticipation of the second stimulus (food).

Implicit Memories

Memories that are not consciously recalled but influence behaviors and knowledge, such as procedural memory for tasks.

Echoic Memory

A subtype of sensory memory that retains auditory information, allowing sounds to be remembered for a short period after they are heard.