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A company ignores differences among buyers.In addition,it offers only one product line and presents it with the same communication,pricing,and distribution strategies to all potential buyers.This company is most likely to be using which of the following targeting strategies?
Relational Orientation
A method of building a relationship with customers based on the philosophy that buyers and sellers should develop a long-term relationship.
Lifetime Profitability
The total net profit a company expects to earn over the entirety of its business relationship with a customer.
Consumer Needs
The desires, requirements, or necessities that consumers feel compelled to satisfy, driving their purchasing decisions.
Quick Energy
Fast-acting energy sources, often in the form of food or beverages, that provide immediate vitality or stamina.
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