Customer Loyalty Is One of the Most Significant Goals of Relationship

question 88

True/False

Customer loyalty is one of the most significant goals of relationship marketing.

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Definitions:

Yale

An American private Ivy League research university located in New Haven, Connecticut, known for its excellent educational programs.

Source Factor

Elements related to the origin or communicator of a message that affect its persuasiveness or the audience's response.

Persuasibility

The extent to which an individual is susceptible to being persuaded or influenced by arguments or messages.

Persuasive Communications

Messages designed to influence or alter the audience's beliefs, attitudes, intentions, motivations, or behaviors.