Demographics Differs from Psychographics in That Demographics ________

question 24

Multiple Choice

Demographics differs from psychographics in that demographics ________.

• A) involves analyzing customers' self-concept and behavior
• B) involves segmenting the market into geographic units
• C) involves grouping customers according to characteristics such as age, gender, and income
• D) involves grouping customers according to their relationship with products
• E) involves grouping customers according to their response to product characteristics

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Definitions:

Depreciation

The systematic allocation of the cost of a tangible asset over its useful life, reflecting the decrease in value due to wear and tear, aging, or obsolescence.

EAC Method

Equivalent Annual Cost Method, a decision-making tool used for evaluating the cost-effectiveness of projects with differing lifespans.

Mutually Exclusive

Situations or decisions that cannot occur simultaneously; choosing one option means the others cannot be chosen.

Projects

Specific tasks or programs undertaken to achieve goals within a timeframe, often involving research or design efforts.