Which of the Following Is TRUE About the Elements of Marketing

question 23

Multiple Choice

Which of the following is TRUE about the elements of marketing mix?

• A) A firm's marketing mix consists of the combination of print, broadcast, online, and other media to be used in the promotion campaign.
• B) Retailers sell to other companies, whereas wholesalers sell to individual consumers.
• C) Customer communication consists of the organized network of firms and systems that move goods and services from the producer to the customer.
• D) Channel decisions are independent of everything else in the marketing mix.
• E) Price elasticity is a measure of how sensitive customers are to changes in price.

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Definitions:

Relative Masses

A concept referring to how the mass of one particle or object compares to another, often used in chemistry to discuss the atomic mass of elements relative to the carbon-12 standard.

Dalton's Atomic Theory

A fundamental theory proposed by John Dalton in the early 19th century, postulating that elements are composed of indivisible and indestructible atoms which combine in chemical reactions to form compounds.

Whole Number Ratios

Describes the proportionate relationship between elements in a compound, represented by integers.

Given Element

An element stated or specified in a scientific context or problem, often as part of a chemical equation or reaction.