When You Segment a Market Using Psychographics,you Subdivide Your Customers

question 39

Multiple Choice

When you segment a market using psychographics,you subdivide your customers according to characteristics such as their ________.

• A) gender
• B) ethnic group
• C) self-concept
• D) counties
• E) occupation

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Definitions:

Blue Jay

A medium-sized bird known for its vibrant blue color and loud calls, native to North America.

Penguin

A flightless bird native to the Southern Hemisphere, known for its distinctive black and white plumage and ability to swim.

Belief Perseverance

The tendency to maintain one's convictions even in the face of contradictory evidence.

Availability Heuristic

A psychological shortcut made by referencing the initial instances that pop into an individual's head when considering a certain theme, notion, approach, or decision-making process.