A Company Ignores Differences Among Buyers

question 40

Multiple Choice

A company ignores differences among buyers.In addition,it offers only one product line and presents it with the same communication,pricing,and distribution strategies to all potential buyers.This company is most likely to be using which of the following targeting strategies?

• A) mass marketing
• B) cause-related marketing
• C) individualized marketing
• D) micromarketing
• E) differentiated marketing

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Definitions:

Descartes

Referring to René Descartes, a French philosopher, mathematician, and scientist who is considered one of the founders of modern philosophy, best known for the statement "I think, therefore I am."

Hobbes

A philosopher known for his social contract theory, suggesting that humans agree to surrender some freedoms for societal order.

Metaphysical Stage

A concept in sociology and philosophy, referring to a stage of societal development where explanations for reality are based on abstract, philosophical reasoning rather than religious or supernatural beliefs.

Theological Stage

AUGUSTE Comte's term for the earliest stage of human society, in which explanation of the world relies on religious and supernatural beliefs.