Which of the Following Is a Key Difference Between Product

question 45

Multiple Choice

Which of the following is a key difference between product mix and product line?

• A) Product line is the complete set of the products in an industry, whereas product mix is an incomplete set of products.
• B) Product mix contains products that are similar, whereas product line may contain dissimilar products also.
• C) A product mix is used by larger companies, whereas a product line is used by smaller companies.
• D) Product line is a set of heterogeneous goods or services whereas product mix is a set of homogeneous products.
• E) Product mix includes all products from a single manufacturer, whereas product line contains a group of similar products.

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