________ Refers to Developing Items to Fill Gaps in the Market

question 88

Multiple Choice

________ refers to developing items to fill gaps in the market that have been overlooked by competitors or have emerged as consumer tastes and needs shift.

• A) Brand extension
• B) Line filling
• C) Brand stretching
• D) Line extension
• E) Line stretching

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Definitions:

Evening Gown

A long flowing women's dress, usually worn to formal events.

Modification

The act of making changes to something, often to improve it or to make it suitable for a different purpose.

Balance Outstanding

The amount of money that remains unpaid on a loan, mortgage, or other financial obligation at any given time.

Traditional Media

Forms of mass communication such as newspapers, television, and radio that have been commonly used prior to the digital era.