Online Retailers Can Be Either Internet-Only Operations or Online Extensions

question 52

True/False

Online retailers can be either Internet-only operations or online extensions of store-based operations.

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Definitions:

Higher-Order Conditioning

Higher-order conditioning is a process in classical conditioning by which a conditioned stimulus comes to signal another stimulus that is already associated with an unconditioned stimulus, leading to the same conditioned response.

Shaping

A training approach where steps that increasingly resemble the targeted behavior are rewarded.

Stimulus Discrimination

The ability to distinguish between similar stimuli and respond differently based on past experiences.

Secondary Reinforcers

Stimuli that acquire their reinforcing properties through association with primary reinforcers and are used to modify behavior.