The New Social Model of Customer Communication Differs from the Conventional

question 44

Multiple Choice

The new social model of customer communication differs from the conventional promotion model in that the social communication model ________.

• A) is unidirectional and intrusive
• B) is hierarchical and static
• C) views audiences as passive recipients of messages
• D) is interactive and conversational
• E) broadcasts carefully scripted messages to a mass audience

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Definitions:

Think

To engage in the process of considering or reasoning about something.

Facial Feedback Hypothesis

The idea that facial movements can influence emotional experiences.

Discrete Emotional State

A specific, identifiable emotional condition experienced by an individual, distinguished from other emotions by clear boundaries.

Facial Expressions

Visible changes in the face that convey emotional states or reactions, often universally recognized emotions such as happiness, anger, or surprise.