TechSmart,Inc

question 45

Multiple Choice

TechSmart,Inc.,a software solutions firm,runs full-page advertisements in the newspaper and commercials emphasizing the firm's commitment to employment generation,affirmative action,and multiculturalism.The aim of the promotional strategy is to create goodwill and build a positive image for the firm.In this example,TechSmart,Inc.uses ________ advertising.

• A) product advertising
• B) institutional advertising
• C) comparative advertising
• D) bait and switch advertising
• E) reminder advertising

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Definitions:

Cognitive Therapy

A form of psychotherapy that emphasizes the importance of thought patterns in affecting behavior and emotions.

Bipolar Disorder

A mood disorder in which the patient swings between emotional extremes, experiencing both manic and depressive episodes.

Schizophrenia

A chronic brain disorder characterized by distorted thinking, perceptions, emotions, language, sense of self, and behavior.

Personality Disorders

Relatively stable, pervasive patterns of behavior and inner experience that are culturally discrepant and lead to distress or impairment; noted on Axis II of the DSM.