Compare and Contrast Advertising Based on Logical Appeal with That

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The Answer is The basic approach with a logical appeal is to make a claim based on a rational argument supported by solid evidence.Not surprisingly,business-to-business advertising relies heavily on logical appeals because businesses have logical concerns-profitability,process improvements,quality,and other financial and technical concerns.However,marketers should not ignore the emotional aspects of business purchasing.Managers put their reputations and sometimes their careers on the line when they make major purchase decisions,so advertisers need to consider these emotional elements.Logical appeals are also used in consumer advertising whenever the purchase decision has a rational component and logic might help persuade buyers to consider or prefer a particular product.
An emotional appeal calls on audience feelings and sympathies rather than facts,figures,and rational arguments.Emotional appeals range from sentimental to terrifying.On the lighter side,flowers,greeting cards,and gifts are among the products usually sold with a positive emotional appeal.At the other end of the spectrum are appeals to a broad range of fears: personal and family safety,financial security,social acceptance,and business success or failure.To be effective,appeals to fear must be managed carefully.Laying it on too thick can anger the audience or even cause them to block out the message entirely.

Compare and Contrast Advertising Based on Logical Appeal with That

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