The Conventional Promotion Model Differs from the New Social Model

question 46

Multiple Choice

The conventional promotion model differs from the new social model of customer communication in that the conventional promotion model ________.

• A) tends to be interactive and conversational
• B) tends to be bidirectional or multidirectional
• C) tends to have a higher message frequency
• D) focuses on collaboration with customers
• E) tends to be intrusive and unidirectional

---

Definitions:

Price Elasticity

A tool for measuring how changes in price impact the demand for a particular item.

Excise Tax

Excise Tax is a specific tax levied on particular goods, services, or transactions, often included in the price of products like gasoline, tobacco, and alcohol.

Income Elasticity

A gauge of the extent to which the consumption of a good or service is affected by alterations in the income levels of consumers.

Inferior Good

A type of good for which demand decreases when consumer income rises, contrary to normal goods where demand increases with rising income.