Compare and Contrast Viral Marketing with Conversation Marketing

question 97

Essay

Compare and contrast viral marketing with conversation marketing.

---

Definitions:

Path-Goal Theory

This leadership model posits that the leader's main job is to assist followers in attaining their goals and to provide direction or support needed to ensure their goals are compatible with the organization's objectives.

Global Leader Behavior

The actions and strategies employed by leaders operating in an international context, to effectively manage, motivate, and communicate across cultural boundaries.

Participative

Involving or emphasizing the involvement and participation of all members of a group or organization in decision-making and problem-solving processes.

Gender Egalitarianism

The belief in and promotion of equal rights, responsibilities, and opportunities for people of all genders.