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Exhibit 10-1
A company is in the planning phase of constructing a new production facility. It wants to build a simulation model for the economics of the facility, and one key uncertain input is the construction cost. For each of the scenarios in the questions below, choose an "appropriate" distribution, together with its parameters, and explain your choice.
-If you add n lognormally distributed random numbers,the mean of the distribution for the sum is the sum of the individual means,and the variance of the distribution of the sum is the individual variances.This result is difficult to prove mathematically,but it is easy to demonstrate with simulation.To do so,run a simulation where you add three lognormally distributed random numbers,with means of 300,700 and 100,and standard deviations of 20,50,and 30,respectively.Your single output variable should be the sum of these three numbers.Verify with @RISK that the distribution of this output has a mean of 1,000 and standard deviation . ≈
PCjr
A home computer introduced by IBM in 1984, intended as a lower-cost version of the PC, but known for its commercial failure.
Retailer Branding
The strategy employed by retailers to differentiate their products or services through unique branding, enhancing their identity and appeal in the marketplace.
Intermediary Branding
The strategy of leveraging intermediary firms, like distributors or retailers, to enhance a product's brand recognition and reach.
Brand Licensing
The legal authorization by a brand owner to allow another company to use the brand's identity on its products or services, typically for a fee.
Q3: [Part 3] Refer to Exhibit 11-1.What is
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Q25: [Part 6] Refer to Exhibit 11-1.Given your
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